How to Create a Youtube Channel and Make Money 2023

How To Create A Youtube Channel And Make Money: YouTube is the second-most visited website in the world behind Google. The opportunity to reach your audience on YouTube is massive. It is the most popular social platform among adults, and nearly 75% of them use the social video site, compared to 69% who use Facebook.

Creating a YouTube account is not difficult. Creating a successful YouTube channel is a little more work but do not worry, we have got you covered there.

How to Create a Youtube Channel and Make Money

How to Create a Youtube Channel and Make Money In Simple Steps

Making a successful YouTube channel starts with making a YouTube channel. Here is how to build your account in step by step process

  • Create a Google Account
  • Create A YouTube Account
  • Customize Your YouTube Channel
  • Upload Your First Video
  • Optimize Video Titles
  • Your YouTube Description
  • Addition Of Tags
  • Cross-Promote
  • Understand The Algorithm

Create a Google Account

If you use Gmail, Google Maps, or Google Play, you probably already have a Google account, so skip to the next step. If you are starting from the beginning, sign up for a new Google account. The name and email address will not be publicly linked to your brand, so do not worry about keeping those on the message.


Create A YouTube Account

With your Google account, you are automatically set up with a personal YouTube account. But to use YouTube for your business, you will set up a Brand Account. Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand Account.

When you create a YouTube Brand Account, you can give multiple people admin access and customize the name and appearance to match your brand. Another cool thing about Brand Accounts: they allow you to access YouTube Analytics, which offers super helpful insight into who is watching your videos and what content is popular. 

Customize Your YouTube Channel

In your channel dashboard, click Customize channel. Go through the three tabs Layout, Branding, and Basic Info to enter information that will help optimize your channel for audience discovery. When filling out this information, use descriptive keywords that will help your account appear in searches.

Keywords can include your channel topics, your industry, questions your content can answer, or products featured. You will have the opportunity to upload your channel art and icons to give your channel a unique look.

One that, ideally, aligns with your overall brand and visually connects this YouTube account with your other social media platforms and web presence.


Upload Your First Video

To put your first video out into the world, hit the Create button in the top-right corner and follow the instructions.

Make your YouTube channel discoverable, If you have amazing content on YouTube but nobody sees it, what is the point? To get views and subscribers, you will want to optimize your channel and videos for discovery.

We have got a complete guide to promoting your YouTube channel if you want to dive in deep.


Optimize Video Titles

Use concise, descriptive titles that include Google-friendly keywords. Titles are the first thing users see, but they also help the search engine understand what your videos are about.

So make sure all your titles are punchy and intriguing, but also clear and include keywords.

Your YouTube Description

It is important to be clear and descriptive too. Make sure to front-load your keywords and add links to other playlists. Another good trick to use in video descriptions? Create a “table of contents” with timestamps to help viewers find what they are looking for.

For more specific tips, check out our complete guide to writing a winning YouTube description.

Addition Of Tags

While it can be tempting to load up this section with clickbaity tags, make sure to only include tags that are relevant to your content. Be honest, and choose quality over quantity. The goal is to reach viewers who are interested in content like yours.

Tags also help YouTube algorithm understand what your content is about. Make sure to add a category or two to help the search engine put your videos in front of the right audience.


Add a link to your YouTube channel on your other social profiles, website, and email signature to let your existing fans know you are starting a video empire.

Understand The Algorithm

If you have not already, now is the time to familiarize yourself with the YouTube algorithm. This AI determines not just search results, but recommendations for the all-important “what is up next” sidebar.

How to Create a Youtube Channel and Make Money

Important Tips For Starting A YouTube Channel

  • Use Of Eye-Catching Thumbnails
  • Choose Channel Icon
  • Create Playlists
  • Create A Trailer
  • Create Great Content
  • Schedule Your Videos
  • Understand Your Audience

Use Of Eye-Catching Thumbnails

Your channel art and thumbnails are your billboards, so make an impression. An effective thumbnail is clear and accurate and works with the video’s title. But it also needs to stand out. Thumbnails are the way viewers decide what to watch when they are skimming through search results.

This means you do not just need to communicate what your video is about. You need to stand out from the competition.

Choose Channel Icon

A channel icon is like a logo for your YouTube presence. It should match your brand and complement your channel banner. When picking an icon, follow YouTube recommended image dimensions to avoid any stretching.

Preview your channel on multiple devices to check everything looks good. 


Create Playlists

Organizing and creating video playlists on YouTube is the best way to keep your viewer on your page. Not only do YouTube playlists organize your related content in one neat-and-tidy list, but they also auto-play.

Once one video ends, the next begins, and so on. This minimizes the chances that a viewer will move on to another channel.

Create A Trailer

When someone first comes across your channel, a channel trailer is a way for them to get a sneak peek at your content. Better make it count. Just like the Hollywood hotshots get you hooked to see Avengers: Tokyo Drift, you can give your audience a taste that leaves them wanting more.

Create Great Content

This is going to sound very obvious, but we are going to say it anyway: Viewers want to watch good videos. But what makes a good YouTube video is a little different than, say, what makes a video that would wind a foreign film festival.

According to Search Engine Journal, successful YouTube videos have attention-grabbing intros and great branding, background music, and clear audio. Calls to action are important too. Whether your goal is to drive your audience to your website, increase your subscriber count or spark a conversation in the comments, the right CTA can help make that happen.

Like with all social media content, there is no perfect formula for a successful YouTube video. Some brands thrive with slick, highly produced content, while others gain traction by being raw, unfiltered, and authentic.

Schedule Your Videos

Give your videos the best chance to make it big by posting them at the right time, when people are online and ready to watch them. Your channel analytics will tell you if there is a day of the week or specific time that tends to get high viewership or engagement.

Once you have got that intel, you can publish regularly within this time frame, with the help of scheduling tools like Hootsuite.

Understand Your Audience

It is hard to make compelling content if you do not know who you are making it for, so make sure you have got a good sense of your audience persona before you dive in. Who are they? What do they like?  

Once you have got a few videos under your belt, see whether or not you are hitting the mark by diving into your YouTube Analytics.

What Type Of Content Is Popular On YouTube?

As long as you are creative and passionate about what you are doing. People watch a wide variety of videos on YouTube. Here is a list of popular YouTube video categories:

  • Singing
  • Teaching
  • Tutorials
  • Fashion Advice
  • Make-Up Tutorials
  • Cooking Videos
  • Pet Videos
  • Funny Videos
  • Tech Videos
  • Etc…


If so, do not waste any more time and begin your YouTube journey with singing. People love listening to good music and are always looking for new voices that can strike a chord in their hearts.

There are tons of YouTube channels that feature creators who either produce original songs or make covers of other music. 


We simply look for the answer on the internet. If you are good at a subject like Mathematics, English, Science, or anything, you can start sharing your knowledge on YouTube. People will appreciate your help so much.


Similar to teaching, if you are good at doing something interesting, consider making tutorial videos on it. The “how-to” videos are really popular on YouTube.

Fashion Advice

If you have a good clothing sense and would like to share your experience and tips with the world, feel free to go with this particular topic. Remember, not everyone has a good fashion sense, and those who do not will surely appreciate your work.

You can help your subscribers look gorgeous, and they will thank you for it.

Make-Up Tutorials

There are so many make-up gurus out there on YouTube. James Charles, Tati Westbrook, Manny MUA, Jaclyn Hill, Laura Lee, and many other popular make-up artists produce incredibly fun and engaging make-up tutorials that people find helpful. They all make a large amount of money from YouTube.

Cooking Videos

Cooking videos attract tons of viewers on YouTube. Everyone loves delicious food, and they enjoy going through the best cooking tips online.

Pet Videos

If you have a dog or cat and have a great time with their funny little activities, you can share those videos and entertain your viewers. Also, you can upload content discussing how to take care of pets.

Funny Videos

If you like to crack jokes, you can easily attract a good amount of followers to your channel.

Tech Videos

Here are more you can try:

  • Product Reviews
  • How To Tutorials and Guides
  • Video Game Walkthroughs
  • Vlogs
  • Celebrity Gossips
  • Unboxing Videos
  • Comedy or Sketch Videos
  • Shopping Sprees
  • Prank Videos
  • Parodies

As a marketer, any of the categories mentioned above can come in handy. If you want to know how YouTubers make money, it is pretty simple.

They simply pick their favorite niche and give everything in their power to produce quality content. There are plenty of other YouTube channel ideas out there.

How to Create a Youtube Channel and Make Money

Make A Content Strategy

You already know how to create a Youtube channel and make money, and you have also chosen a suitable niche, but without a content strategy, your channel will do no good on YouTube. You must create videos that are worth sharing.

Because if people do not like and share your videos, your channel will not be visible to a broader audience. Here is how you can create a perfect content strategy for YouTube:

  • Keep Consistency
  • Build Community
  • Optimize For Search
  • Important Tools For YouTube
  • Video Editor
  • Photo Editor
  • Google Keyword Planner
  • Social Blade
  • YouTube Studio

Keep Consistency

You need to be consistent with your video-making strategy on YouTube. All big-name YouTubers keep consistency in their channel. You need to figure out how many videos to upload each week and when to upload them. 

Build Community

The best thing about YouTube is that it lets you build a sense of community for all brands, with each YouTuber having the ability to create a loyal fanbase. Read comments, reply to them whenever possible, listen to your audience, and ask them what they could like to see in the next video. Communicate and interact with your audience as much as you can.

Optimize For Search

Your videos need to be visible to searchers. If they cannot find you in their searches, then it is bad news for your channel. So, if you want to rank higher on YouTube, you must use specific keywords in the title, a well-crafted description, relevant tags, etc. Thumbnails also attract a lot of viewers, so make sure you have one customized for each video.

Once you have a solid content strategy for your channel, it is time to utilize the best tools available at your disposal.

How to Create a Youtube Channel and Make Money

Important Tools For YouTube

The next step in how to create a youtube channel and make money is using the best available tools for creating YouTube videos. 

With these tools, you can enhance your SEO and make the entire process of creating videos much easier.

Video Editor

Discussing video software will require a dedicated article of its own. But since this post is solely focused on YouTube videos, we will keep it brief.

So, you need powerful video editing software to create high-quality videos. From free to paid, there are plenty of options to choose from.  You can go with VEGAS, of which is excellent video editing software.

Photo Editor

If you have a collection of pictures that need extra polish, Fotor one-click filters are the easiest way to make those images look their best. While it is no full-fat Photoshop replacement, it is incredibly easy to use.

Google Keyword Planner

As already mentioned, keywords are necessary for YouTube videos. You can use tools like Google Keyword Planner to find keywords your audience is searching for.

Using them on your video title and description will boost the traffic on your YouTube channel. Remember, if you cannot rank higher in YouTube searches, you will not be able to make money from YouTube views.

Social Blade

Social Blade can track various statistics on YouTube, Twitter, Instagram, and Twitch. It is effective for enhancing your social marketing tactics. You can track your statistics, as well as your competitors.

YouTube Studio

YouTube Studio is a must-have tool for creators. It lets you manage your YouTube channel from mobile devices. This is helpful for those who take their YouTube profession seriously and are always editing on the go.

YouTube Partner Program

How to create a Youtube channel and make money reach 1K subscribers and apply for the YouTube Partner Program

Let us get this one out of the way first. The biggest hurdle to joining the YouTube Partner Program is surpassing the 1,000-subscriber threshold. Once you do, it opens the door to earning advertising revenue.

A few additional requirements apply before you can become a partner:

  • Your videos must abide by the site advertising guidelines and have more than 4,000 valid public watch hours within the last 12 months.
  • You must live in an eligible area.
  • You need to link a Google AdSense account.

Once you meet the requirements, you can apply by clicking on your profile and navigating to the “monetization” section.

As a partner, you can make money from Youtube through ads, membership perks, and features like Super Chat, which lets viewers pay to have their messages highlighted during a live stream.

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