If you are thinking of that can you make money from YouTube? or how to make money from youtube? look no further than these strategies for monetizing your channel and your creative work.
So you already know this article is not going to be about how easy it is to buy a Swiss watch with the ad revenue from your YouTube views. We will discuss some very effective strategies for how to make money from youtube. Can you make money from youtube? Let us get started
How To Make Money From YouTube
Reach 1K subscribers and apply for the YouTube Partner Program
Let us get this one out of the way first. The biggest hurdle to joining the YouTube Partner Program is surpassing the 1,000-subscriber threshold. Once you do, it opens the door to earning advertising revenue.
A few additional requirements apply before you can become a partner:
- Your videos must abide by the site advertising guidelines and have more than 4,000 valid public watch hours within the last 12 months.
- You must live in an eligible area.
- You need to link a Google AdSense account.
Once you meet the requirements, you can apply by clicking on your profile and navigating to the “monetization” section.
As a partner, you can make money from Youtube through ads, membership perks, and features like Super Chat, which lets viewers pay to have their messages highlighted during a live stream.
How Many Views On YouTube Does It Take To Make Money?
You do not get paid per video view. Rather, you are paid for the times when someone watches or clicks on an ad shown on your video.
Influencer Marketing Hub says that while payment varies, the average YouTube channel can expect to make about $18 per 1,000 ad views. That translates to $3 to $5 per 1,000 video views when you factor in the rate of ads viewed.
Can You Make Money From YouTube? So When Do You Start Making Money On YouTube?
You will be paid once your balance reaches $100. Say it takes approximately 1,000 video views to earn $4 from those viewers who saw ads. You would need 25,000 video views to make $100 through those ads.
If you have a small channel, you might get paid only every few months. You will also want to be familiar with how Google, which issues AdSense payments, handles taxes.
Join The YouTube Partner Program
The YouTube Partner Program is how regular YouTubers get access to special features on the platform.
You do not need to be a partner to make money on YouTube (just setting up an AdSense account and getting views is enough to handle that), but being a Partner makes it a lot easier.
YouTube Partners have access to multiple income streams: not just video ads, but YouTube Premium subscription fees, and features that tap your loyal fans wallets directly like Super Chat, channel memberships, and the merchandise shelf (more on these later.)
- Start a YouTube channel
- YouTube Partner Program
- Set up an AdSense Account
- Explore Your New Monetization Features
- Submit To Ongoing Reviews
Step 1: Start a YouTube channel
Do not worry, we have a handy guide for this. It is called ‘How to create a YouTube channel.’
Step 2: YouTube Partner Program
Make your channel successful enough that it meets the YouTube Partner Program requirements
To join the program, you need a minimum of 1,000 subscribers and 4,000 watch hours in the previous 12 months.
Here are some ideas for how to get more of those precious YouTube views.
Step 3: Set up an AdSense Account
This is simple. Just follow YouTube official guide to AdSense accounts.
Step 4: Explore Your New Monetization Features
Each monetization channel has different eligibility requirements. For instance:
- Ad revenue
- YouTube Premium revenue
- Channel memberships
- Merchandise shelf
- Super Chat payments
To earn ad revenue, you must be at least 18 years old, and you must create advertiser-friendly content. The less controversial your videos, the more YouTube advertisers will be comfortable running ads on them, and the more money you make.
YouTube Premium revenue:
If a YouTube Premium member watches your video, you get a portion of their subscription fee. (This one is automatic, which is nice.)
To sell channel memberships to your subscribers (i.e., your fans opt-in to pay you an extra amount), you need to be at least 18 and have more than 30,000 subscribers.
To sell merch from YouTube merchandise shelves, you must be at least 18 years old and have at least 10,000 subscribers.
Super Chat payments:
If you want your fans to have the ability to pay to have their messages highlighted in your live chats during your live streams, you must be at least 18 (and live in a country where the feature is offered).
Step 5: Submit To Ongoing Reviews
As a YouTube Partner, your channel will be held to a higher standard, according to YouTube. You have to follow not just the YouTube Partner Program policies, but the Community Guidelines. Not to mention staying on the right side of copyright law.
Sell Your Merch On YouTube
How to make money from YouTube maybe you identify as a content creator first and an entrepreneur second. (Just remember that even Drake sells t-shirts.)
Alternately, you are an entrepreneur first and a video creator second, which means you probably already have a product, and you are designing your YouTube marketing strategy to sell it.
Either way, merchandise is a viable way to make money from YouTube.
- Imagine and Design Your Product
- Source and/or Build Your Product
- Create Your Shop and Landing Page
- Enable Your YouTube Partner Merchandise Shelf
- Promote Your Product in Your Videos
Step 1: Imagine and Design Your Product
Merchandise for your channel is meant to both represent and feed your audience connect with you. That means your merch should be unique.
Hawaiian YouTube star Ryan Higa launched his milk-based energy drink Ninja Melk to leverage the popularity of his viral comedy, Ninja Melk. While he also sells t-shirts and other merch from his online shop, Ninja Melk appeal is broad enough it has its website.
Step 2: Source and/or Build Your Product
In most cases, you will need a manufacturer, supplier, or wholesaler to make and deliver your product. Some suppliers will deliver it to you, and some will spare you the headaches of inventory, shipping, and returns by handling it themselves.
If you are not sure where to start, check out Shopify how-to on the topic of finding a brick-and-mortar company to make your dream a reality.
Step 3: Create Your Shop and Landing Page
You will need a separate website to handle purchases. If you want to link it directly from your videos (and you do), refer to YouTube list of approved merchandise sites.
Step 4: Enable Your YouTube Partner Merchandise Shelf
YouTube Partners can also use the shelf feature to sell their channel merchandise. If you are eligible, follow YouTube instructions to enable it.
Step 5: Promote Your Product in Your Videos
This is where your charm comes in. Wear or use your merch in your videos. Feature viewers who have bought and are using it. (If we were on another platform, we might call this ‘user-generated content,’ or possibly ‘solid gold’).
And do not forget to add your store link to your video descriptions, and include end screens and cards with compelling calls to action.
Create Sponsored Content Make Money From Youtube
You do not have to be on Instagram to be an influencer. The advantage of the #sponcon strategy is that you do not have to give YouTube a cut of your earnings. You negotiate directly with the brand, and they pay you directly. No wonder it is a popular way for YouTubers to make money.
If you can offer brands a large and/or engaged audience—and your content is relevant to their target market—they probably want to hear from you.
For instance, YouTuber Aaron Marino, a.k.a. Alpha M, is big in the men lifestyle space. How big? So big that even his videos that explain his brand partnerships have brand partners.
- Find a Brand To Partner With
- Make a Deal
- Be Transparent About Your Sponsored Ad
Step 1: Find a Brand To Partner With
Quality is important when it comes to the names you work with. You probably already have a wish list of dream brands. Whether you are aiming for the stars or building yourself up grassroots-style, make sure you perfect your brand pitch before you send it.
Also, consider signing up with an influencer marketing platform. These are intermediary websites that help marketing teams find appropriate influencers to work with. FameBit was one of the first to focus on YouTubers, for instance.
Step 2: Make a Deal
According to this recent study by influencer marketing platform Klear, YouTube videos are, on average, the most expensive type of sponsored content brands can buy from influencers. YouTube influencers can charge more for their videos than they would for Instagram Stories or Facebook posts because the video is just more expensive to produce.
While your rate will vary on your audience size, engagement, and relevance to your potential partner, know your worth before you sign a contract.
Step 3: Be Transparent About Your Sponsored Ad
Sponsored content is advertising. That means you need to make sure you are in step with Google Ad policies. The FTC (U.S.) and ASA (U.K.) both have guidelines of which you should be aware, too, if you are American or British.
Transparency is good for your legal health, but also your relationship with your audience. YouTube has a visible disclosure feature to help you make sure your audience is aware that you are advertising to them.
Become An Affiliate Partner Make Money From Youtube
If your YouTube audience is loyal and engaged, but not quite there yet headcount-wise, look for companies investing in affiliate marketing.
YouTubers affiliated with businesses encourage their viewers to visit the brand online store or specific product pages. They then get a percentage of sales made through their you-guessed affiliate links.
In terms of setup and logistics, affiliate partnerships are similar to sponsored content deals, so follow the steps from tip #3 to get started.
Get Your Fans To Pay You Directly
This strategy for making money on YouTube includes a few different income streams, but they all have one thing in common: you have to make it easy for your fans to show their appreciation with their credit card.
- Host live chats where people can use Super Chat
- Encourage Your Fans To Become Channel Members
- Encourage Your Fans To Become YouTube Premium subscribers
Step 1: Host live chats where people can use Super Chat
In early 2017, YouTube replaced its previous Fan Funding feature with Super Chat. This is a feature that is only available to YouTube Partners while they live stream.
Essentially, your viewers can make their comments more visible they are highlighted and pinned for a set amount of time depending on how much they pay in the live chat stream.
Step 2: Encourage Your Fans To Become Channel Members
YouTube offers the ability to let your viewers pay you to become members of your channel. In exchange, they get custom emojis, badges, and access to members-only exclusives like Live Chats with you.
For instance, Wintergatan is a Swedish brand that also makes elaborate marble machines and posts videos about it on its YouTube channel. They regularly thank their channel members in their videos. They also make it clear what the money from memberships supports:
Step 3: Encourage Your Fans To Become YouTube Premium subscribers
This step is the last on our list for this strategy because it benefits your channel only indirectly. That said, when YouTube Premium members watch your channel, you get a cut of their subscription fee. (And so does every other channel they watch.)
Soliciting donations online is now commonplace. Whether you are looking to build ongoing revenue from a pool of small monthly donations or looking to fund a personal, channel-related project, crowdfunding is how many YouTubers make money.
- Set up a Crowdfunding Account
- Promote Your Campaign in Your Videos
- Go Beyond YouTube
Step 1: Set up a Crowdfunding Account
YouTube has a list of approved crowdfunding sites to choose from.
For recurring funding, Patreon is a top choice. Meanwhile, sites like GoFundMe or Kickstarter are best for one-off campaigns to get a new mic, a new laptop, or a new spleen.
Even household names like Walk Off the Earth or Veronica Mars (ok, she is a fictional character) have used Patreon to fund their projects, be they music videos or feature-length films.
Step 2: Promote Your Campaign in Your Videos
Detail your specific goals so that people know exactly what they can expect when you have succeeded. Also, offer enticing perks that stack as your fans choose how much they want to donate.
For more information and inspiration, check out this detailed guide to crowdfunding strategies.
Step 3: Go Beyond YouTube
A successful campaign is a multi-platform affair. We have some advice on how to promote your YouTube channel (and by extension, your crowdfunding campaign) everywhere else.
License Your Content To The Media
When a video goes viral, every news outlet wants to get their hands on a copy to replay it for their audience. Fortunately, established media companies are well aware that they need to pay for what they use. And voila, you have got yourself another way to make money on YouTube.
As a content creator, licensing your most successful work to the media can be as simple as making sure you are easy to find.
- Keep Your Contact Details Updated on Your About Page
- Sign up for a Video Rights Marketplace
Step 1: Keep Your Contact Details Updated on Your About Page
You never know when lightning will strike. Even if you do not have a business manager, set up a generic email account that you can point to for business inquiries.
Step 2: Sign up for a Video Rights Marketplace
Jukin Media is a great place to start. Even if you do not have a viral video like the Chewbacca mask lady (see below), media outlets often need timely footage to round out their reporting.
For instance, Jukin has an entire catalog of ‘newsworthy’ videos that you can contribute to if you happen to have exclusive footage of a major natural disaster, plane crash, or plague of locusts.
Create Sponsored Content Through Brand Deals
Landing a brand deal, also a form of affiliate marketing is another way to get paid on YouTube: Companies interested in your channel audience might sponsor your videos or offer you product placement deals in exchange for a shoutout.
The operative word here is “audience,” which means these types of deals are more likely to present themselves when you develop a following. As your channel grows, you can contact the brands you had like to work with directly or use resources like the aforementioned affiliate marketing sites to find corporate partners that complement your style of content.
With brand deals, you can receive lump sum payments, earn commission on a per-sale basis or get the product or service for free.
Keep in mind: If you do have an endorsement or use product placement in a video, you must notify YouTube by ticking a box in the advanced settings tab of your video manager to indicate your video contains paid promotion.
How Much Money Can You Make On YouTube?
This question is a complicated one. The answer is akin to the landscape of the music industry. Like the breakout bands and artists that strike the right chord and amass an exponential fanbase, YouTube stars with millions of followers stand to make the most, easily reaching seven figures.
According to Forbes, creator Stevin John, of the hugely popular kids channel Blippi, earned $17 million in 2020, in large part from the 8.2 billion views and 27.4 million subscribers he is racked up on YouTube. That kind of success is more the exception than the rule, but do not let that discourage you.
Sean Cannell, the co-author of “YouTube Secrets” and founder of the Think Media channel, advises new YouTubers to lean on affiliate marketing as the best way to earn right off the bat. In a video post from 2021, he says it is possible to pull in $500 a week with the right niche and strategy to make money from YouTube.