How To Make Money From Ads? If you have a website, a blog, or any other kind of presence on the internet, Google has a way to monetize it. It is called Google AdSense, and it is a program that tries to make everyone a financial winner, advertisers get new clients or sales through the AdWords program, Google gets money to serve those ads, and you get money when people click on them.
Using internet search technology, Google will serve ads that are relevant to the specific content of a web page. For example, if someone is on a web page that is covering the latest golf tournament, Google will serve ads for golf clubs or golfing attire. If you own that site, you get paid every time someone clicks on one of those ads. This is usually called Cost Per Click advertising.
How To Make Money From Ads
You may not even notice banner ads anymore. As an internet-savvy society, we have learned to filter them out. There is also banner-filtering software available because banner ads can be very annoying, and could harm your website readership. But, Google AdSense is different because ads are less interruptive than large banner ads, and the content is specifically relevant to the web page, and therefore has more impact.
It is also possible to make a healthy living from Google Ads. With the right combination of traffic, content, and users, you can make thousands of dollars every single month. You cannot expect to throw Google Ads onto your site, sit back, relax, and watch the money roll in. It does not work that way. Like anything in business, it takes an investment of your time to get a return that you can bank on.
How It Works
If you currently have a blog or website that gets 100,000 visitors every single month, that is more than 1 million every year. Consider how that relates to potential ad revenue:
- You have 100,000 ad impressions (views).
- You have a click-through rate (CTR) of 1%, which is standard.
- 1% of 100,000 is 1,000.
- If the CPC of the ad is $0.01, you make $10.
- If the CPC of the ad is $1.00, you make $1,000.
There is a big difference between the two, and obviously, most ads do not payout at the $1 per click rate. You are more likely to see a rate somewhere between those two, which adds up to possibly hundreds of dollars each month. The more obvious and widespread the keyword of the ad, which is what triggers the ad itself, the lower the CPC, and that is information you can use.
Increase In Income
Whether you want to make money off the blog or website you already have, or you want to create a blog with the sole purpose of making AdSense money, there are several ways you can increase your revenue:
- Use search engine optimization (SEO) writing to maximize the keywords in your content.
- Write more. The more you write about your subject, the more keywords you have for Google to search and feed ads to.
- Write often. More content is everything, and the fresher the better.
Post useful, accurate content. When you post garbage filled with keywords, it is difficult to read and does not bring people back. You want your site to be sticky, so it generates traffic.
Do not create too much bad traffic. It is easier than you would think to create a lot of traffic, but if it is not qualified, and people are not there to read your content, then it will be a flash in the pan. It also affects your CTR.
Make use of Google Analytics. Google gives you free tools to assess your website to make a profit.
One of the biggest issues you face when you start running ads on your site is competition. Depending on the kind of site you run, you could find that ads start being served that are in direct competition with what you are selling or offering. For example, if you have a site dedicated to dropshipping a certain product, perhaps Disney toys or snow globes, you suddenly could see ads for those products directing your visitors away from your site. This is not good for business.
Also, as an AdSense user, you cannot click on these links directly to see where the ads are being directed to. It is a clear violation of the rules of using AdSense, but you can right-click on the ad if you are lucky enough to see it and discover the link or URL to block. This depends on a little luck.
The best way to create a list is to search Google for the kinds of products or services you are selling and note the top 50 different URLs that come up. That is a good way to block ad traffic from sites that compete with you.
Ways Of How To Make Money From Ads
There are many ways how to make money from ads. Here are some of the ways how to make money from ads on your blog.
- Pay per click advertising
- Sell your advertising on your blog
- Sell text links on your blog
- CPM ad networks
- Paid reviews
Facts On Blogs That Make Money
Blogging has moved from the tech geek domain to “new media”. It is now cool and can be very lucrative. Before we dive in here are some interesting facts about some blogs that make serious money.
Pay Per Click Advertising
Pay-Per-Click ads, also known as Cost Per Click or CPC, are one of the most common models of internet advertising. It simply means an advertiser will pay you once someone clicks on their ad.
- Sell Ads On Your Blog
- Sell Text Links
Infolinks is one of the best ways to implement in-text advertising on your blog. It offers publishers a 70% revenue share and follows a PPC model. In-text ads are double-underlined words on a page that show up as ads when clicked.
Infolinks also offers other options such as search ads, in-tag ads, and inframe ads. They pay you via Paypal, Wire Transfer, ACH, Payoneer, Check, or Western Union once you reach the initial limit of $50 for Paypal or eCheck or $100 for Wire Transfer and WU, so it depends on the mode of payment you have chosen.
Media.net is another big alternative to Adsense and is powered by the Yahoo Bing Network. The ads featured are contextual focusing on relevant keywords and that takes some time before they are optimized for your site. As you keep using this network, soon the algorithm will determine the best keywords for your audience based on the clicks.
As opposed to Adsense, Media.net assigns a dedicated Account rep who can also suggest ways how to make money from ads. The money transfer options are wire transfer or Paypal. The minimum threshold for payouts is $100.
Chitika is another alternative that only serves contextual ads and offers a CPC program. You can customize your ads and use them along with, if not instead, Google Adsense with no problems.
They have a small minimum threshold of $10 if getting paid via Paypal. If you are opting to get paid via check, the threshold is $50.
Sell Ads On Your Blog
If you are already getting decent traffic, you may want to take things into your control and sell direct ads on your website. All you need is an Advertise with us page on your blog listing the different formats of ads available and how much it costs per month. Make sure to mention your Alexa rank, Google PageRank, and other traffic stats for buyers to know.
But if you want to save yourself the hassle of selling, you can use the following third-party alternatives to sell ads on your blog:
BuySellAds is an online ad marketplace where you can list your ads for others to buy. They do not accept low-traffic blogs so if you are just starting, you may want to wait for at least a few months before you start generating good traffic.
BuySellAds gives 75% of the total earnings to its publishers, which is pretty decent. There is no minimum threshold for payouts and you can remove money two times every month to your Paypal.
BlogAds works similarly to BuySellAds. They keep 30% of all ad sales as their commission. If you refer new users, you can earn a cool 15% of the earnings also. If you are receiving money via Paypal, you need to have minimum funds of $75 and for Check or Wire Transfer, it is $750.
Sell Text Links
If you get good organic traffic on your blog, you can try text-link ads where you link a piece of text on your site to another page on a different site. Before you try these, make sure you use the Nofollow tag to combat any possible Google penalty.
LinkWorth is a popular text-link network where you will also find options to use rotating text ads, paid reviews, etc. The minimum threshold for payouts is $25 if you are using Paypal, and $100 for Checks, Wire Transfers, and EFT.
Cost Per Click Ad Networks
So far we have been looking at mostly the Cost Per Click model for ads. CPC means the advertiser pays you when someone clicks through their ads. An alternative to this is CPM where you are paid for every 1,000 ad impressions served.
With CPC, your income can vary hugely but that is not the case with CPM. If your CPM network sets your CPM at, let us say, $5 per 100,000 impressions then you will make $500 in total when that number is reached.
- Paid Reviews
- Sponsored Reviews
PulsePoint is a popular CPM network where you can set your CPM prices. To be accepted in their network, your site needs to have a good amount of original content. PulsePoint mostly sells to US-based traffic. When setting the price, set a higher price than you make on your backup. If they can not beat that price, your backup is displayed.
Granted, many advertisers and bloggers dislike popup ads but it is still an option. You can display these ads as pop-ups or pop-unders
PopAds offers pop-under ads and works quite well with English-speaking traffic. You set your price and the popunder frequency for each visitor.
You can get paid via AlertPay, Paypal, and Wire Transfer, and you can withdraw payments at any time. They also run a referral program at 10% of the earnings.
You can make some good money by publishing reviews on various products and services that you trust. The best thing about this arrangement is you command a price per review. I have seen websites asking anywhere from $150 to $500 for reviews. Of course, it depends on your rank and incoming traffic as well as your niche.
SponsoredReviews allows advertisers to build backlinks and bloggers to make money. It connects bloggers with Search Engine Optimizers, Marketers, and Advertisers who want to build traffic.
You can offer to write paid posts on your blog to their network of hundreds of advertisers. Set your price per piece. And you are not expected to write positive reviews only honest and in-depth posts are welcome.
PayU2Blog is another alternative for getting paid to write blog posts on your site. PayU2Blog works a little differently in that they assign you a blog post topic in areas such as real estate, health, retail, etc. You do not have to write glorious reviews or endorse anything if you do not believe in a product or service. Personal experience and honest opinions are encouraged.
You get paid via Paypal every two weeks.